Retention Marketing Lead

3 hours ago


Delhi, Delhi, India CashKaro Full time

We are seeking an ambitious and results-driven Retention Marketing Manager for CashKaro. This is a key role in our growth strategy, responsible for developing and executing retention strategies to minimize churn and improve LTV (Lifetime Value) of our users.

Key Responsibilities:
  • Owning retention of user cohorts, minimizing churn, and improving LTV
  • Developing and executing retention strategies, working closely with cross-functional teams
  • Designing messaging, content, and creative angles for engagement and revenue-boosting campaigns
  • Monitoring campaign impact and optimizing campaigns for maximum ROI

Requirements:

  • Proven experience in driving impact through retention strategy development
  • 3-5 years of experience in retention management, preferably in B2C or tech companies
  • Ability to create micro-cohorts based on user shopping and platform visit behaviors
  • Proficiency in implementing A/B testing and experiment-driven approaches to improve funnel conversion
  • Strong analytical and technical skills, with proficiency in SQL

Benefits:

  • Best-in-class salary: ₹12-18 lakhs per annum
  • Competitive ESOPs
  • Great learning work environment
  • Flexible WFH options
  • Medical insurance and well-defined policies

CashKaro offers a dynamic and innovative work environment that fosters growth and collaboration. We encourage our employees to think creatively and take ownership of their projects. If you're passionate about retention marketing and want to be part of a team that's changing the game, apply now



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