Digital Transformation Lead

1 day ago


Delhi, Delhi, India Industrybuying Full time

Industrybuying seeks a seasoned professional to drive its digital transformation in customer relationship management (CRM) and retention strategies. The successful candidate will lead the development and execution of data-driven campaigns to boost customer loyalty, revenue, and engagement across multiple channels.

About the Role

This is an exceptional opportunity for an experienced professional to join Industrybuying's team as a Digital Transformation Lead - CRM & Retention Strategy. As a key member of our organization, you will be responsible for identifying and segmenting customer needs to optimize journeys and deliver impactful experiences throughout the sales funnel and post-purchase phases.

You will collaborate with cross-functional teams to maintain consistent messaging and enhance the overall customer experience. Your expertise will be instrumental in tracking and analyzing key CRM metrics such as retention rates, open rates, CTR, conversion rates, and customer lifetime value to refine strategies.

The ideal candidate will manage and optimize loyalty programs, utilizing A/B tests to continuously enhance campaign quality and effectiveness. You will also utilize customer feedback to shape and refine CRM strategies for improved engagement and retention.

As a Digital Transformation Lead, you will create and manage events within CleverTap to support targeted and personalized campaign execution. You will develop and automate customer journeys across channels for efficient campaign delivery while ensuring regulatory compliance with data privacy standards to protect customer information.

In this role, you will report on CRM performance via dashboards, using insights to adapt and innovate CRM approaches. Staying updated on CRM trends, tools, and best practices is crucial to continuously evolve the CRM and retention strategies.

Key Responsibilities:
  • Develop and execute data-driven CRM campaigns to boost customer loyalty, revenue, and engagement
  • Lead the optimization of customer journeys and experiences across the sales funnel and post-purchase phases
  • Collaborate with cross-functional teams to maintain consistent messaging and enhance customer experience
  • Analyze key CRM metrics to refine strategies and improve customer retention
  • Manage and optimize loyalty programs using A/B tests to enhance campaign quality and effectiveness
  • Utilize customer feedback to shape and refine CRM strategies
  • Create and manage events within CleverTap to support targeted and personalized campaign execution
  • Develop and automate customer journeys across channels for efficient campaign delivery
  • Ensure regulatory compliance with data privacy standards to protect customer information
  • Report on CRM performance via dashboards and adapt strategies accordingly

Salary Estimate: $120,000 - $150,000 per annum, depending on location and experience.

We offer a dynamic work environment, competitive salary, and opportunities for growth and professional development.



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