Retention Marketing Specialist
3 hours ago
Truemeds is a technology-driven, telehealth platform that aims to reduce healthcare expenses and improve healthcare outcomes by democratizing medicine purchases in India.
SalaryWe offer an attractive salary package for this role, estimated at ₹1.2 million per annum, based on the job requirements and location.
Job DescriptionRole Summary:
We are seeking a Retention Marketing Specialist to lead and accelerate our efforts around engaging and retaining existing customers and driving substitution for medicines.
Key Responsibilities:
- Drive the end-to-end customer lifecycle journey through various engagement and retention strategies across customer cohorts.
- Execute and manage key reactivations mediums like Push/SMS/Email/WhatsApp and In-app and Web channels.
- Hands-on experience on platforms like Clever tap, MoEngage, and other martech tools.
- Identify the customer and their personas, create relevant customer cohorts, and strategies to target these customers effectively across channels.
- Create a CRM plan using user segmentation to create custom and more relevant communications pushing users down the funnel.
- Drive all marketing automation and martech initiatives to develop and execute end-to-end user journeys from onboarding to reactivation (win backs) using scalable platforms.
- Conceptualize and set up automated journey-based campaigns while ensuring ideal frequency to the customer.
- Analyse data to understand key pain points, effective communication, ideal conversion times, etc.
- Work closely with the creative team to define Email/WhatsApp templates for campaigns.
- Source 3P data for consumer marketing to drive acquisition via mediums like SMS/email etc.
- Analyse results, highlight learning, synthesise recommendations, and drive growth strategy.
Qualifications:
- Graduate or Postgraduate.
- 2-3 years of experience in creating mobile/web application journeys & campaigns on tools like MoEngage, Clevertap, etc.
- In-depth knowledge & hands-on experience of digital analytics and an understanding of consumer behavior.
- Excellent copywriting skills to produce high-quality copies for marketing campaigns and journeys.
- Must be data-driven with strong problem-solving and analytical skills.
- The high degree of ownership in taking things from planning to execution to drive results.
- Hands-on experience with data tools like Mixpanel, Metabase & basic SQL queries is a must.
- Knowledge of the E-Pharma or E-Commerce segment is a plus.
- In-depth knowledge & hands-on experience of digital analytics and an understanding of consumer behaviour.
- Experience in a high growth Start-up with similar responsibility.
- Understanding measurement tools like Appsflyer, GA, etc would be a plus.
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