Marketing Retention Manager

1 week ago


Delhi, Delhi, India Baazi Games Full time

Company Overview

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  • Baazi Games is a leading online gaming platform, dedicated to providing an unparalleled entertainment experience to its users.
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About the Role

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  • We are seeking an experienced Marketing Retention Manager - CRM Led to join our team, who will be responsible for developing and executing marketing strategies with CRM led communications aimed at reactivating old leads and encouraging them to consider upskilling with PokerBaazi.
  • The ideal candidate will have 5+ years of experience in retention marketing, consumer journey marketing, or a related field within a consumer-focused industry.
  • A strong background in poker and RMG will be a significant advantage.
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Key Responsibilities

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  • Develop personalized communication strategies using marketing automation tools to engage leads effectively and drive conversions.
  • Lead efforts to analyze customer data, behavior, and insights to optimize nurturing journeys and improve conversion rates.
  • Implement targeted engagement and communication plans to nurture old leads and drive them through the conversion funnel.
  • Collaborate with the data analytics team to pinpoint user segments for reactivation and prevent churn.
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Requirements

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  • Graduate degree in Engineering/MBA from a Tier-1 College/University.
  • Strong knowledge and prior experience with marketing automation platforms such as Clevertap, WebEngage, MoEngage, or similar tools.
  • Proven success in developing and implementing effective lead nurturing strategies.
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What We Offer

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  • An estimated salary range of ₹80 lac to ₹1.2 cr per annum based on experience and performance.
  • A dynamic and supportive work environment that fosters growth and development.
  • Opportunities to work with a talented team of professionals who are passionate about their work.


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