SaaS Marketing Lead

3 days ago


Gurgaon, Haryana, India PeopleStrong Full time

Pursue a challenging career opportunity as a SaaS Marketing Lead at PeopleStrong. We are seeking an experienced professional to develop and execute inbound demand generation strategies to build a robust sales funnel for large-ticket B2B SaaS products.

About the Job:
  • Develop and execute inbound demand generation strategies to build a robust sales funnel for large-ticket B2B SaaS products.
  • Lead and mentor a demand generation team to achieve marketing goals and performance targets.
  • Manage inbound strategies across multiple geographies, adapting campaigns to target region-specific audiences and market conditions.
  • Collaborate closely with the sales team to optimize lead handoffs, provide insights on lead quality, and meet shared goals.
  • Design and implement marketing campaigns to engage, educate, and nurture inbound prospects through the buyer's journey.
  • Use data to track, analyze, and optimize demand generation efforts, making informed adjustments to improve conversion rates.
  • Maintain focus on meeting and exceeding lead-generation KPIs, adjusting strategies as necessary to hit targets.

The ideal candidate will have 9+ years of experience in inbound demand generation, specifically in B2B SaaS; experience with HCM or HR Tech products is preferred.



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