Digital Marketing Strategist for SaaS Growth

4 days ago

Gurgaon, Haryana, India Glood - Personalization & Experience For Shopify Full time
Marketing Manager Role

We are seeking a skilled Marketing Manager to join our team at Glood - Personalization & Experience For Shopify. As a key member of our growth marketing team, you will be responsible for driving brand awareness, customer engagement, and sales growth for our SaaS platform.

The ideal candidate will have 3-5 years of experience in digital marketing, preferably in the SaaS or eCommerce industry. You should have a proven track record of managing ads on Shopify, Facebook, LinkedIn, and other digital platforms. Strong understanding of SEO principles and experience with tools like Ahrefs, SEMrush, or Moz is also essential.

In this role, you will develop and execute comprehensive marketing strategies to promote Glood.AI's SaaS products and services. You will manage various marketing channels, including ads on Shopify, Facebook, and LinkedIn, SEO and content marketing, events and workshops, and customer engagement email campaigns.

You will oversee SEO efforts, utilizing tools like Ahrefs to improve search engine rankings and drive organic traffic. Additionally, you will create and manage content marketing initiatives, including blog posts, case studies, whitepapers, and social media content. The successful candidate will also organize and coordinate events, webinars, and workshops to engage with current and potential customers.

You will analyze marketing data and metrics to measure the success of campaigns and make data-driven decisions. Collaboration with cross-functional teams, including sales, product, and customer support, to ensure cohesive marketing efforts is crucial.

A Bachelor's degree in Marketing, Business, or a related field is required. You should be a self-motivated, creative thinker with a passion for driving results. Excellent communication and project management skills are necessary for this role.

Responsibilities
  • Develop and implement marketing strategies to promote Glood.AI's SaaS products and services.
  • Manage and optimize advertising campaigns on Shopify, Facebook, LinkedIn, and other relevant platforms.
  • Oversee SEO efforts, utilizing tools like Ahrefs to improve search engine rankings and drive organic traffic.
  • Create and manage content marketing initiatives, including blog posts, case studies, whitepapers, and social media content.
  • Organize and coordinate events, webinars, and workshops to engage with current and potential customers.
  • Analyze marketing data and metrics to measure the success of campaigns and make data-driven decisions.
  • Collaborate with cross-functional teams, including sales, product, and customer support, to ensure cohesive marketing efforts.

$80,000 - $110,000 per year

Benefits
  • Hybrid work setup with flexible working hours and remote working options
  • Opportunities to meet and collaborate with awesome team members from all over the world
  • Work with a small and high-growth team
  • Apple Devices

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