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Marketing Strategist for SaaS Growth

2 months ago

Gurgaon, Haryana, India Glood - Personalization & Experience For Shopify Full time

We are seeking a skilled Marketing Strategist to join our team at Glood - Personalization & Experience For Shopify. This role is ideal for a results-driven professional with a passion for digital marketing and a track record of driving growth in the SaaS industry.

About the Role

As a Marketing Strategist, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth for our SaaS platform. You will manage various marketing channels, including ads on Shopify, Facebook, and LinkedIn, SEO and content marketing, events and workshops, and customer engagement email campaigns.

Responsibilities
  • Develop and implement marketing strategies to promote Glood's SaaS products and services.
  • Manage and optimize advertising campaigns on Shopify, Facebook, LinkedIn, and other relevant platforms.
  • Oversee SEO efforts, utilizing tools like Ahrefs to improve search engine rankings and drive organic traffic.
  • Create and manage content marketing initiatives, including blog posts, case studies, whitepapers, and social media content.
  • Organize and coordinate events, webinars, and workshops to engage with current and potential customers.
  • Analyze marketing data and metrics to measure the success of campaigns and make data-driven decisions.
  • Collaborate with cross-functional teams, including sales, product, and customer support, to ensure cohesive marketing efforts.
Requirements

To succeed in this role, you will need:

  • A Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in digital marketing, preferably in the SaaS or eCommerce industry.
  • Proven experience managing ads on Shopify, Facebook, LinkedIn, and other digital platforms.
  • Strong understanding of SEO principles and experience with tools like Ahrefs, SEMrush, or Moz.
  • Excellent content creation skills, with a portfolio of written and visual content.
  • Experience organizing and hosting events, webinars, and workshops.
  • Proficiency in email marketing platforms and CRM tools.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
Estimated Salary: $120,000 - $180,000 per year

This salary estimate is based on the location, industry, and required skills and qualifications for this role. We offer a competitive salary, benefits, and opportunities for growth and development.

Benefits

We offer a range of benefits, including:

  • Apple Devices
  • Hybrid work setup with flexible working hours and remote working options
  • Opportunities to meet and collaborate with awesome team members from all over the world
About Glood

Gloud - Personalization & Experience For Shopify is a fast-growing company that is transforming the eCommerce experience for Shopify store owners. We are looking for talented professionals who share our vision and are passionate about making a difference in the industry.