Enterprise Marketing Director

3 weeks ago


Narela, Delhi, India Elucidata Full time

About Elucidata

Headquartered in San Francisco, Elucidata is a leading deep-tech company dedicated to accelerating life sciences R&D. Our mission is to power data-centric biological discovery through 3 key aspects of our technology: Data Harmonization, Data & AI Cloud, and AI Insights.

We are recognized as the 'Most Innovative Biotech Company, 2024' by Fast Company and are Series A funded. We are expanding our marketing team in India and looking for a seasoned B2B Demand Generation Leader to drive the conceptualization and planning of our demand generation pipeline.

This role is at the center of a cross-functional stakeholder group across sales, inside sales, product marketing, and brand marketing, building strong working relationships with key stakeholders. The ideal candidate is a proven orchestrator, capable of meeting pipeline targets with targeted, persona-focused campaigns.

Job Description
  • Strategize, develop, manage, track, and optimize multi-channel marketing campaigns tailored for mid-market and large enterprises, driving high-impact engagement.
  • Take ownership of 20% of the company's pipeline targets, leading both inbound and outbound initiatives to fuel growth.
  • Craft and deploy strategies that build intent, guiding prospects through the funnel with engaging form fills and targeted actions.
  • Collaborate with SEO experts, the Product Marketing Manager, and Content Writers to shape campaigns that spark awareness and interest through top-of-funnel strategies.
  • Lead and inspire a team of digital marketing/CRM specialists and SDRs, fostering a culture of growth and excellence.
  • Execute paid campaigns, and seamlessly onboard and manage vendors to amplify Elucidata's marketing reach.
  • Create a structured feedback loop with sales and inside sales to ensure campaigns resonate both internally and externally.
  • Continuously measure and report digital marketing performance through CRM (Pardot), evaluating against ROI and KPIs to make data-driven decisions and build a powerhouse lead generation engine for enterprise sales.
Qualifications
  • 6-10 years of hands-on marketing experience in a fast-paced B2B SaaS environment.
  • An academic background in engineering, science, technology, or a related field.
  • Proven experience in selling or marketing a product specifically in the North American market—this is non-negotiable.
  • You're a highly motivated, detail-oriented professional with razor-sharp analytical skills.
  • Solid knowledge of automation tools, email marketing, SEO, marketing databases, Webflow, CRM, and paid channels like LinkedIn, PPC, and Google AdWords—plus, a grasp of website fundamentals.
  • Proven leader and team player with a knack for coaching, inspiring, and guiding a team of marketing experts to achieve demand and lead generation KPIs.
  • Strong business acumen, able to bridge business objectives with impactful marketing strategies and execution plans, supported by clear metrics and KPIs.
  • A collaborative spirit with a talent for building strong relationships across commercial teams.
  • A data-driven mindset with a strong handle on presentation, problem-solving, and budget management skills.
Benefits
  • Competitive compensation including ESOPs.
  • Unlimited vacation and holiday time off.
  • Hybrid work environment.
  • The opportunity to be part of a dynamic team in a growing company.


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