Modern Trade
4 days ago
Key Responsibilities
- Modern Trade Development and Establish and expand partnerships with national and regional modern trade retailers (e.g., Shoppers Stop, Nykaa, Health & Glow, etc.).
2.Design Joint Business Plans (JBP) with measurable KPIs, trade spends, and brand
visibility goals.
Drive SKU placements, retail-level secondary sales, and shelf visibility in stores.
Quick Commerce Channel Growth.Onboard and manage relationships with key quick commerce platforms (e.g., Blinkit,
Zepto, Swiggy Instamart, BigBasket).Align product offerings, promotions, and availability in line with platform-specific
strategies.- Monitor platform-wise sales trends and optimize the product assortment for speed and
efficiency.
Sales Forecasting & Operational Excellence
1. Attain volume, value, and market share targets through demand forecasting and stock
planning.
2. Coordinate with supply chain teams for seamless product availability across channels.
3. Track SKU-wise performance and implement strategies for slow-moving items.
Trade Marketing & Campaigns
1. Plan and execute engaging product launches, campaigns, and activations across both
physical and quick commerce stores.
2. Optimize trade spends, assess ROI for campaigns, and execute strong merchandising
strategies.
Financial Compliance & Claims Management
1.Oversee budgeting, trade schemes, and distributor payout validations.
2. Ensure prompt resolution of claims, credit tracking, and reconciliation for retail and
digital partners.
Data Analytics & Reporting
1. Deliver regular dashboards and reports on sales performance, trade spends, and market
penetration.
2. Conduct performance reviews with stakeholders to ensure alignment with growth
strategies.
Skills:
- Strong expertise in retail operations, e-commerce, and category management.
- Excellent negotiation, analytical, and relationship-building skills
- Proficiency in sales forecasting and inventory planning
- High ownership mindset and startup-style adaptability.
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