Digital Adoption Growth Strategist
4 weeks ago
About Whatfix
Whatfix is the leading Digital Adoption Platform for Enterprises, empowering users to achieve greater knowledge, capability, and productivity. With a global presence and a strong track record of innovation, we're committed to helping organizations succeed in the digital age.
Job Summary
We're seeking a skilled Digital Adoption Growth Strategist to join our team. As a key member of our growth marketing team, you'll be responsible for planning and executing strategies to drive demand generation and brand awareness. Your expertise in content creation, community building, and marketing campaign strategies will be invaluable in helping us achieve our goals.
Key Responsibilities
- Assist in planning and creating growth channels for demand generation and brand awareness
- Improve the podcast channel's performance by monitoring, evaluation, and producing new episodes
- Develop new and innovative strategies to engage the audience, build fan communities across platforms, and raise awareness about Digital Adoption
- Work on co-marketing initiatives with external stakeholders to increase engagement for growth marketing activities
- Conduct market research on consumer trends to ensure that content is relevant and desirable for the users
- Stay up-to-date with the latest trends and changes with SEO and major search engines
Requirements
To be successful in this role, you'll need:
- Minimum 2-5 years of experience in B2B space along with influencers and community-building expertise
- Proven track record of producing a successful podcast
- Experience in content creation like blogs, assessments, ebooks, whitepapers, etc.
Perks and Benefits
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
Culture and Values
We're a company that lives and breathes our Cultural Principles, which include Customer First, Empathy, Transparency, Fail Fast & Scale Fast, No Hierarchies for Communication, Deep Dive & Innovate, Trust, Do it as you own it. We encourage our employees to demonstrate these values in their work and personal lives.
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