Digital Adoption Strategist

6 days ago


Bengaluru, Karnataka, India Whatfix Full time

About Whatfix

Whatfix is the leading Digital Adoption Platform (DAP) for Enterprises. We empower users to have successful experiences with technology, achieving greater knowledge, capability, and productivity. Our global presence spans five offices, and we work with Fortune 500 companies worldwide.

Our Mission

We strive to live and breathe our Cultural Principles, encouraging employees to demonstrate values like Customer First, Empathy, Transparency, and Fail Fast & Scale Fast.

Job Summary

We seek a skilled Digital Adoption Strategist to assist our team in planning and creating growth channels for demand generation and brand awareness. The ideal candidate will have experience in B2B marketing, content creation, and community building.

Key Responsibilities

  • Assist in planning and creating growth channels for demand generation and brand awareness
  • Improve the podcast channel's performance by monitoring, evaluation, and producing new episodes
  • Develop new strategies to engage the audience, build fan communities, and raise awareness about Digital Adoption
  • Work on co-marketing initiatives with external stakeholders to increase engagement for growth marketing activities
  • Conduct market research on consumer trends to ensure relevant content
  • Stay up-to-date with the latest trends and changes in SEO and major search engines

Requirements

Must-have:

  • Minimum 2-5 years of experience in B2B marketing and community building
  • Proven track record of producing a successful podcast
  • Experience in content creation like blogs, assessments, ebooks, whitepapers, etc.

Good-to-have:

  • Measurable track record in marketing campaign strategies
  • Experience with online community building
  • Impeccable verbal and written communication skills
  • Hands-on experience with SEO, Google Analytics, and other web traffic metrics
  • Outstanding project management skills
  • Excellent interpersonal and relationship-building skills
  • Networking aptitude

Perks & Benefits (India)

  • Best-in-class medical insurance coverage
  • Free lunch & dinner buffet
  • Doorstep cab drop facility
  • Education sponsorship
  • Internal job transfer & global mobility programs
  • Scope to represent Whatfix at global events


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