Digital Marketing Strategist

2 weeks ago

Bengaluru, Karnataka, India MarketStar Full time
About the Role

MarketStar is seeking a highly skilled Conversion API Strategist to join our team. As a key member of our sales team, you will play a pivotal role in driving the adoption of our Conversions API solutions. Your expertise in digital marketing and analytics will be instrumental in guiding customers to choose our Conversions API as their solution for enhanced data collection and measurement.

Key Responsibilities:

  • Partner with the sales team to understand customer needs and present the Conversions API as the optimal solution.
  • Influence the sales process by demonstrating the benefits and technical advantages of our Conversions API over other market solutions.
  • Conduct detailed analysis of customers' existing data collection and measurement practices to identify improvement areas.
  • Provide strategic recommendations to customers on integrating and optimizing the Conversions API to meet their marketing objectives.

Requirements:

  • At least 3 years of experience in digital marketing, web analytics, or a related field.
  • Proven track record of influencing sales processes and driving the adoption of technical solutions.
  • Strong knowledge of Marketing Technologies and first-party data collection.
  • Experience with Google Tag Manager and other tagging platforms (Tealium, Adobe).
  • Familiarity with web and API development (JavaScript, JSON).

What We Offer:

  • Constant Learning and an entrepreneurial growth mindset.
  • Employee-centric benefits plan including Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.
  • Opportunity to be associated with the world's leading brands as clients.
  • Equal opportunities employer with a people-first organization.

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