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Digital Experience Strategist

2 months ago

Bengaluru, Karnataka, India Adobe Full time

About Adobe

We're Adobe, a company passionate about empowering people to create and deliver exceptional digital experiences. Our mission is to provide everyone with the tools they need to design and deliver innovative digital experiences.

The Role

We're seeking a Senior Digital Strategist to join our team. As a Digital Strategist, you'll work closely with our clients to understand their business needs and develop tailored digital strategies to drive growth and improvement.

Key Responsibilities

  1. Client-facing business discovery workshops and billable project consulting executions covering Growth & Performance Marketing, Marketing Funnel optimization, Campaign & Journey improvements, increased customer acquisition, conversion and revenue growth across digital channels.
  2. Consult and improve clients' Personalization strategies and outcomes leveraging and executing on: a) Marketing Analytics & Data Strategy, b) improved and optimized Customer Journeys & c) Content Supply Chain strategies.
  3. Understand and become a business practitioner and consultant of Adobe's Digital Experience Products covering Marketing, Commerce & Experience.
  4. Work internally with Delivery & Solution consultants to engage with clients directly and deliver best business outcomes to clients' Marketing, Digital and Technology teams.
  5. Work closely with Adobe's Services Sales to create new opportunities for Services Consulting & Professional services sales in existing accounts on with new clients.

Requirements

  1. Minimum 10-12 years' experience with excellent client-facing Consultative approach to Marketing, Customer Experience & Commerce improvements with superlative communication & presentation skills.
  2. Expertise In Growth & Performance Marketing advisory consulting covering Campaign performance, segmentation, planning, Workflow, A/B tests, Analytics and journey improvements.
  3. Hands-on, deep expertise in Data Analysis & data strategy, customer experience to uncover insights and drive digital adoption with clients.
  4. Customer Experience consulting expertise covering Design Thinking CX Workshops, Persona definition, Customer Journeys maps & funnel optimization.
  5. Personalization & Content Supply Chain knowledge covering B2C Content Marketing content planning, asset Management, scaling, tagging, to design to journeys, execution & analysis.