Travel Experience Strategist

3 weeks ago

Bengaluru, Karnataka, India The Experience Co. Full time
About Us

Experience Co. is a pioneering force in experiential travel, crafting immersive journeys for a global community of creators, innovators, and leaders.

We're a house of brands that puts the E in experiential travel, with a portfolio of experiences that span 20+ countries. Our team has over 80+ years of cumulative experience in running, creating, and producing events that captivate and inspire.

Our Mission

We empower individuals to push boundaries and explore new horizons through our curated experiences. From creative residencies to festivals and adventures, we bring people together to foster growth, innovation, and connection.

The Role

As Creative Strategist Lead (Copy & Video), you'll be the driving force behind shaping our brand's narrative and creative direction. You'll own ExCo's voice, visual identity, and storytelling initiatives, ensuring consistency across all platforms.

This role combines creative ideation and strategic execution, requiring you to develop brand messaging, lead storytelling initiatives, create advertising content for the sales funnel, and experiment with innovative formats to keep our content fresh and engaging.

Key Responsibilities
  • 1. Brand Positioning and Strategy
    • Define and maintain the brand's tone, voice, and visual identity to align with its travel ethos.
    • Develop creative strategies that enhance brand recognition and resonate with the target audience.
    • Ensure consistent storytelling across all platforms, including video, social media, and advertisements.
  • 2. Content Ideation and Development
    • Conceptualise and script video content that inspires wanderlust and showcases the brand's unique travel experiences.
    • Write compelling copy for ads, email campaigns, website pages, and social media posts.
    • Develop creative narratives that highlight the emotional and transformative aspects of travel.
  • 3. Campaign Planning and Execution
    • Design and execute video-first campaigns that amplify the brand's presence and generate engagement.
    • Collaborate with internal teams to align content with marketing and sales goals.
    • Leverage seasonal trends and audience insights to produce timely and relevant campaigns.
  • 4. Creative Direction
    • Lead video production efforts by working with directors, videographers, and editors to ensure the output reflects the brand's vision.
    • Oversee the creation of visual and copy assets to maintain a cohesive look and feel across all content.
    • Provide art direction and feedback to ensure high-quality deliverables.
  • 5. Storytelling and Narrative Development
    • Craft immersive and relatable travel stories that connect emotionally with the audience.
    • Experiment with long-form and short-form storytelling formats, from mini-documentaries to quick social media reels.
    • Integrate user-generated content and testimonials to enrich the brand narrative.
  • 6. Innovation and Content Experimentation
    • Explore and implement emerging content formats such as 360-degree videos, interactive content, and text animations.
    • Continuously innovate with new approaches to video editing, sound design, and motion graphics.
    • Test and refine creative concepts based on audience feedback and engagement metrics.
  • 7. Advertising and Performance Marketing Support
    • Develop performance-driven video ads and copy for all stages of the sales funnel.
    • Collaborate with performance marketing teams to create campaigns optimized for conversions.
    • Use A/B testing to refine ad creatives and maximize impact.
  • 8. Data-Driven Creative Decisions
    • Analyze audience behavior and campaign performance to inform creative strategies.
    • Use insights to tailor content for different audience segments and platforms.
    • Optimize video and copy assets based on data trends and engagement metrics.

What We Offer

  • A competitive salary of $120,000 - $150,000 per year, depending on experience.
  • A dynamic and collaborative work environment with opportunities for growth and professional development.
  • A comprehensive benefits package, including health insurance, retirement plans, and paid time off.
  • A generous professional development budget to support your continuous learning and skill-building.
  • The chance to work on exciting projects, collaborate with talented professionals, and make a meaningful impact in the industry.

Requirements

  • A passion for storytelling and a knack for crafting compelling narratives that resonate emotionally with audiences.
  • Excellent communication skills, with the ability to convey complex ideas simply and effectively.
  • Strong project management skills, with experience managing multiple projects and deadlines.
  • Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
  • A deep understanding of video production principles and best practices.

Preferred Qualifications

  • Bachelor's degree in Communications, Marketing, or a related field.
  • At least 3 years of experience in a creative role, preferably in the travel or experiential industry.
  • Familiarity with analytics tools, such as Google Analytics or Adobe Analytics.
  • Experience working with performance marketing teams to optimize campaigns for conversions.
  • Portfolio showcasing innovative video and copy projects that have driven audience engagement.

How to Apply

Please submit your resume, cover letter, and portfolio to our careers page. We can't wait to hear from you

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