Content Strategist
1 day ago
Experience Co. is an experiential travel brand that curates and produces unique travel experiences for creatives, founders, leaders, and misfits.
We're seeking a highly skilled Content Strategist to drive our storytelling efforts across ads, socials, videos, emails, and website.
About the Role
This full-time position will report to the Head of Marketing and collaborate closely with the Social Media Managers, Performance Marketing Managers, and the Creative Team (Editors + Designers).
Key Responsibilities
- Craft compelling brand messaging that drives awareness, engagement, and conversions across all channels.
- Develop high-impact copy for Meta Ads, YouTube videos, Instagram reels, carousels, and stories, as well as email campaigns and blog content.
- Partner with the performance marketing team to A/B test ad copy and improve metrics like CTR, ROAS, and engagement.
- Brainstorm with the creative team on storytelling ideas and campaign angles.
- Collaborate with editors and designers to ensure copy elevates visuals and videos.
Requirements
- 5+ years of experience writing copy for consumer brands, travel, lifestyle, or D2C businesses.
- Mastery in crafting messaging that converts and inspires across ads, emails, and videos.
- A portfolio that showcases ability to write for performance marketing, video scripting, social media, and brand storytelling.
- Data-driven – comfortable testing and optimising copy based on analytics.
- Proactive, collaborative, and can work seamlessly with designers, editors, and marketers.
- Passionate about travel, storytelling, and creating content that connects people to life-changing experiences.
What We Offer
- A competitive salary of $80,000-$100,000 per annum.
- A dynamic and fast-growing company with a bold vision and a dynamic culture.
- The opportunity to shape the voice of a brand redefining experiential travel for the next generation.
- Ongoing training and development opportunities to help you grow professionally.
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