Content Strategist

1 day ago


Bengaluru, Karnataka, India The Experience Co. Full time

Experience Co. is an experiential travel brand that curates and produces unique travel experiences for creatives, founders, leaders, and misfits.

We're seeking a highly skilled Content Strategist to drive our storytelling efforts across ads, socials, videos, emails, and website.

About the Role

This full-time position will report to the Head of Marketing and collaborate closely with the Social Media Managers, Performance Marketing Managers, and the Creative Team (Editors + Designers).

Key Responsibilities

  • Craft compelling brand messaging that drives awareness, engagement, and conversions across all channels.
  • Develop high-impact copy for Meta Ads, YouTube videos, Instagram reels, carousels, and stories, as well as email campaigns and blog content.
  • Partner with the performance marketing team to A/B test ad copy and improve metrics like CTR, ROAS, and engagement.
  • Brainstorm with the creative team on storytelling ideas and campaign angles.
  • Collaborate with editors and designers to ensure copy elevates visuals and videos.

Requirements

  • 5+ years of experience writing copy for consumer brands, travel, lifestyle, or D2C businesses.
  • Mastery in crafting messaging that converts and inspires across ads, emails, and videos.
  • A portfolio that showcases ability to write for performance marketing, video scripting, social media, and brand storytelling.
  • Data-driven – comfortable testing and optimising copy based on analytics.
  • Proactive, collaborative, and can work seamlessly with designers, editors, and marketers.
  • Passionate about travel, storytelling, and creating content that connects people to life-changing experiences.

What We Offer

  • A competitive salary of $80,000-$100,000 per annum.
  • A dynamic and fast-growing company with a bold vision and a dynamic culture.
  • The opportunity to shape the voice of a brand redefining experiential travel for the next generation.
  • Ongoing training and development opportunities to help you grow professionally.


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