Content Strategist for Digital Marketing

6 hours ago


Bengaluru, Karnataka, India ALLEN Digital Full time

About the Role:

We are seeking an experienced Content Strategist to join our dynamic team at ALLEN Digital. The ideal candidate will have 2-4 years of experience in crafting compelling and persuasive content tailored to drive customer retention and acquisition.

Key Responsibilities:

  • Create engaging on-brand copy for CRM campaigns (emails, push notifications, SMS) to boost customer engagement and retention.
  • Develop high-converting ad copy for performance marketing campaigns across digital platforms (Google Ads, Facebook, etc.).
  • Write impactful content for social media posts, stories, and captions to engage existing customers and attract new audiences.
  • Collaborate with marketing, design, and product teams to ensure messaging aligns with campaign goals and brand guidelines.
  • Test, analyze, and optimize copy based on performance metrics and A/B testing results.
  • Stay up-to-date with industry trends, best practices, and emerging channels to bring fresh ideas to the table.

Requirements:

  • 2-4 years of proven experience in content strategy or copywriting, preferably in tech, digital, or startup environments.
  • Strong portfolio showcasing diverse writing styles across CRM, performance marketing, and social media.
  • Ability to write clear, concise, and persuasive copy tailored to different target audiences.
  • Understanding of customer retention and acquisition strategies.
  • Familiarity with A/B testing and performance metrics in marketing campaigns.
  • Excellent communication and collaboration skills.
  • Creative thinker with a detail-oriented approach.

Estimated Salary Range:$80,000 - $110,000 per year, depending on location and experience.



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