Digital Content Strategist

9 hours ago


Bengaluru, Karnataka, India HT Digital Streams Full time

About the Role: We are seeking a highly skilled Digital Content Strategist to join our team at HT Digital Streams. In this role, you will be responsible for creating engaging digital content and native solutions for brands that stand out in a cluttered market.

Key Responsibilities:

  • Liaise with key stakeholders from sales, edit, tech/IT, and finance to maintain a smooth workflow.
  • Map client requirements with advertising opportunities at HT Digital.
  • Support in building media plans by working with content and digital marketing teams.
  • Develop an understanding of the B2B ecosystem, especially the enterprise technology industry.
  • Track and ensure client project deliveries and KPIs.
  • Intervene and escalate where necessary.
  • Ensure adherence to established processes and protocols for the team.
  • Support sales in client meetings as needed.
  • Benchmark and map client accounts against the rate card, ensuring exceptional cases have approvals from function heads.
  • Maintain records of vendors/freelancers and ensure paperwork is up-to-date.
  • Support video and event production as required.
  • Build and maintain an influencer database for use in branded content campaigns.
  • Manage operations for digital events/webinars.
  • Make visually attractive, data-driven MS Powerpoint presentations for client pitches as needed.

Requirements:

  • Basic software knowledge: MS Word, Powerpoint, Excel.
  • Relevant experience in the media industry or marketing function in another industry.
  • Comfort in managing client and agency relationships on an ongoing basis.
  • A graduation degree/diploma.

Estimated Salary Range: ₹ 8-12 lakhs per annum, depending on experience.



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