Digital Growth Marketing Strategist
1 month ago
About the Role:
The Silvermine Group is seeking a seasoned Performance Marketing Manager to drive growth and revenue through paid digital campaigns.
Key Responsibilities:
- Develop & Execute Strategy: Create a full-funnel performance marketing strategy aligned with our growth goals, collaborating with leadership to establish KPIs.
- Campaign Management: Plan, execute, and manage large-scale campaigns across Google Ads, Facebook Ads, and other relevant channels.
- Budgeting & Allocation: Optimize our multi-million-dollar marketing budget, focusing on maximizing ROI and re-allocating spending for high-performing campaigns.
- Data Analysis & Reporting: Monitor key performance metrics, adjust strategies in real-time, and provide actionable insights to stakeholders.
- Cross-Functional Collaboration: Work closely with content, creative, and product teams to ensure seamless user journeys and effective marketing creatives.
- Optimization & Growth: Continuously look for growth opportunities, scale campaigns, and explore new channels or technologies to improve CAC and LTV.
Requirements:
We're looking for a marketer with 7+ years of experience in digital marketing, including at least 3 years in a performance marketing role managing large budgets and delivering exceptional ROI improvements. The ideal candidate will have a strong understanding of paid media channels, excellent analytical skills, and hands-on experience with A/B testing and conversion rate optimization.
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