Digital Growth Strategist

7 hours ago


Bengaluru, Karnataka, India Orange Business Services Full time

Job Title: Digital Growth Strategist

About the Role

We are seeking an experienced Digital Growth Strategist to join our team at Orange Business Services. As a key member of our Digital Growth team, you will play a pivotal role in driving digital transformation across our organization.

Key Responsibilities:
  • Analyzing digital data to identify trends and opportunities that drive business growth and optimization.
  • Designing and executing data analyses to optimize digital journeys efficiency, increase user satisfaction, and drive customer acquisition and engagement.
  • Supporting the development of marketing strategies to promote our products and services through digital channels.
  • Implementing digital marketing campaigns with relevant insights and analyzing their effectiveness.
  • Making recommendations to improve website effectiveness by analyzing clickstream data.
  • Preparing and presenting analyses to senior leaders, communicating complex data insights through effective storytelling.
Deliverables:
  • Actionable insights on online user behavior based on data gathered from digital tools like Google Analytics 4, UX analytics tools, and customer feedback tools.
  • Recommendations on strategies to improve customer experience, acquisition, and retention based on analysis.
  • Data-driven hypotheses for A/B testing and experimentation for continuous improvement of the website.
  • Growth strategy and continuous improvement forums and meetings for all stakeholders, conducted in collaboration with other members of the Digital Growth team.
About YouKey Skills, Knowledge, and Abilities (Must Have):
  • Over 12 years of expertise in analyzing digital data and driving effectiveness of marketing campaigns and conversion optimization, with extensive experience in analyzing and interpreting complex data sets.
  • Extensive experience in leveraging diverse sources of data (digital tools, UX analytics tools, customer feedback tools) to create compelling analyses-backed recommendations for digital growth.
  • Strong knowledge of A/B testing and experimentation and the ability to incubate such programs in an organization.
  • Extensive experience in effectively presenting and articulating analysis-driven recommendations to senior executives.
  • Strong interpersonal and communication skills with the ability to influence cross-functional stakeholders without authority.

Estimated Salary Range: $120,000 - $180,000 per year



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