Director of Demand Generation
2 days ago
InnovAccer is a healthcare technology company that is passionate about leaving a positive impact in the ecosystem. Our GTM team is at the forefront of driving the organization externally, and we care deeply about our customers and their challenges.
About the RoleWe are seeking an Associate Director - Demand Generation to drive the success of our products in the market. This role will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth. The ideal candidate will have a deep understanding of healthcare technology and marketing, as well as experience in demand generation for B2B SaaS.
A Day in the Life- Develop, maintain, and execute demand generation plans aligned with business goals.
- Develop a deep understanding of InnovAccer customers, products, and the buyer's journey.
- Develop and execute ABM strategies, working closely with sales to exceed pipeline goals.
- 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events.
- MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline.
- Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing, and technology teams.
The estimated salary for this role is $120,000 per year, based on industry standards. Additionally, InnovAccer offers a comprehensive benefits package, including health insurance, retirement plan, and paid time off.
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