Market Development Manager
2 days ago
About Us
Innovaccer is a leading player in the healthcare technology space, committed to empowering businesses to drive meaningful impact in the ecosystem. We're looking for a seasoned professional to join our team as an Associate Director - Demand Generation.
The Opportunity
This role offers a unique chance to develop and execute strategic marketing initiatives, engage key stakeholders, and drive revenue growth. You'll work closely with cross-functional teams to leverage your expertise in healthcare technology and marketing, positioning our products effectively and differentiating them in the competitive landscape.
Your Responsibilities
- Develop, maintain, and execute demand generation plans aligned with business goals.
- Develop a deep understanding of Innovaccer customers, products, and the buyer's journey.
- Develop and execute ABM strategies, working closely with sales to exceed pipeline goals.
- Oversee events and field marketing to enhance brand awareness and generate new business opportunities.
- Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates.
Requirements
- 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events.
- MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline.
- Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing, and technology teams.
Estimated Salary: $150,000 - $220,000 per annum.
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