Senior Marketing Director

1 week ago

Noida, Uttar Pradesh, India Bharuwa Solutions Private Limited Full time

Company Overview:

Bharuwa Solutions Private Limited is a leading provider of ERP, Hospital Management System (HMS), Point of Sale (POS), Customer Relationship Management (CRM), and Human Resource Management System (HRMS) solutions. We are seeking an experienced Senior Marketing Director to lead our marketing efforts and drive awareness, demand, and adoption of our products.

About the Role:

The Senior Marketing Director will be responsible for crafting compelling messaging, coordinating multi-channel campaigns, and analyzing market trends to maximize the effectiveness of our marketing efforts. You will develop comprehensive marketing plans aligned with company objectives, identify key customer segments, and develop tailored messaging and positioning strategies for each product offering.

Campaign Management:

You will lead the planning, execution, and optimization of multi-channel marketing campaigns to generate leads and drive customer acquisition. This includes utilizing digital marketing tactics such as email marketing, social media, content marketing, SEO/SEM, and online advertising to reach target audiences.

Brand Management:

You will manage and maintain the company's brand identity, ensuring consistency across all marketing channels and materials. You will monitor brand sentiment and perception and develop strategies to enhance brand awareness and reputation.

Market Research and Analysis:

You will conduct market research and competitive analysis to identify trends, opportunities, and challenges in the software industry. You will utilize data and analytics tools to track and measure the effectiveness of marketing campaigns and identify areas for improvement.

Lead Generation and Nurturing:

You will develop and implement lead generation strategies to capture and qualify prospects through various channels, including inbound marketing, events, webinars, and partnerships. You will collaborate with the sales team to ensure alignment between marketing and sales efforts and optimize lead handoff processes.

Requirements:

We are looking for a Senior Marketing Director with:

Proven experience in marketing roles within the software industry, with a focus on B2B marketing.

Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies.

Excellent communication and interpersonal skills, with the ability to influence and collaborate across departments and levels of the organization.

Proficiency in marketing automation platforms, CRM systems, and analytics tools.

Creative thinking and problem-solving abilities, with a track record of driving innovative marketing initiatives.

Estimated Salary: $120,000 - $180,000 per annum

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