Digital Marketing Director
1 day ago
Classplus is a leading Ed-Tech startup based in Noida, India. We empower educators and content creators to seamlessly transition online by providing a platform that offers live classes, storage solutions, transaction features, content monetization, and more - all in one super app.
We recognized the potential of educators and content creators, not just across India's tier 1 and tier 2 cities, but beyond. Our mission is to support their growth and success.
Your RoleAs our Digital Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth. Your key areas of focus will include performance marketing, product marketing, branding, marketing strategy, and team leadership.
Key Responsibilities:- Develop and implement ROI-driven digital campaigns across platforms like Google Ads, Facebook, and LinkedIn.
- Monitor analytics to refine targeting, improve conversion rates, and maximize campaign performance.
- Collaborate with cross-functional teams to ensure alignment between performance and overall marketing strategies.
You will be expected to track and analyze key performance metrics, reporting insights and recommendations to senior leadership. This includes identifying and leveraging new marketing opportunities to stay ahead in the industry.
Team Leadership:You will build and manage a high-performing marketing team, mentoring and guiding team members to foster growth and innovation within the department.
RequirementsTo be successful in this role, you should have:
- 5-8 years of experience in a marketing leadership role from a high-growth start-up, covering performance marketing, product marketing, and branding.
- Proven ability to develop and execute successful marketing strategies.
- Strong analytical skills with the ability to interpret data and apply insights effectively.
- Excellent communication and interpersonal skills to manage internal and external stakeholders.
- Experience in managing budgets and delivering on KPIs.
- Familiarity with marketing tools and platforms like Google Analytics, CRM systems, and marketing automation tools.
We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience. Additionally, we provide a dynamic work environment, opportunities for professional growth, and a chance to make a meaningful impact in the education sector.
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