Digital Marketing Executive
2 weeks ago
About the Role:
We are seeking a highly skilled Digital Marketing Manager to join our team at Acme Infolabs Pvt Ltd.
The ideal candidate will have a strong background in digital marketing, with experience in planning and executing campaigns across all digital channels.
Key Responsibilities:
- Plan and execute digital marketing campaigns, including SEO, SEM, email, social media, and display advertising
- Develop and maintain our social media presence
- Measure and report the performance of digital marketing campaigns, and assess against goals
- Identify trends and insights, and optimize spend and performance based on the insights
- Brief and manage external agencies as needed
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Requirements and Skills:
- Post Graduate in marketing or a related field
- Proven experience in digital marketing, with a strong understanding of SEO, SEM, email, social media, and display advertising
- Demonstrable experience leading and managing digital marketing campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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