Digital Marketing Strategist
3 weeks ago
Job Title: Digital Marketing Manager
We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Acme Infolabs Pvt Ltd. The ideal candidate will have a solid understanding of digital marketing principles and practices, as well as excellent analytical and problem-solving skills.
Key Responsibilities:
- Develop and execute digital marketing campaigns across all digital channels, including SEO/SEM, marketing database, email, social media, and display advertising.
- Design and build our social media presence, including creating engaging content and managing social media advertising campaigns.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies, and plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies, and provide thought leadership and perspective for adoption where appropriate.
Requirements and Skills:
- Post Graduate in marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Preferred Candidate: A person living in Noida or within 15 Kms from Sector 132, Noida would be preferred.
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