Director of Demand Strategy
2 days ago
Company Overview
Innovaccer is a pioneering healthcare technology company that empowers businesses to drive positive impact in the ecosystem. Our team is passionate about delivering innovative solutions that address real-world challenges.
About the Role
We are seeking an experienced Associate Director - Demand Generation to join our team. This role plays a pivotal part in driving the success of our products in the market, developing and executing strategic marketing initiatives, engaging key stakeholders, and driving revenue growth.
A Day in the Life
- Develop, maintain, and execute demand generation plans aligned with business goals.
- Develop a deep understanding of Innovaccer customers, products, and the buyer's journey.
- Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound channels.
- Oversee events and field marketing to enhance brand awareness and generate new business opportunities.
- Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present actionable insights to leadership.
- Facilitate cross-functional cohesion to ensure effective campaign messaging and execution.
- Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth.
- Leverage marketing automation and lead management to streamline, automate, and measure all marketing tasks.
- Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development.
What You Need
- 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events.
- MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline.
- Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing, and technology teams.
- Proactive, decisive, independent thinker and should be data-driven.
- Solution-oriented approach with proven ability producing technically accurate, high-quality results.
- Experience creating task-based and process flow documentation.
- Excellent interpersonal communication skills.
- Strong analytical skills with marketing science.
Estimated Salary: $120,000 - $180,000 per annum.
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