Growth Marketing Lead

2 weeks ago


Noida, Uttar Pradesh, India InnovAccer Full time

Job Description

Innovaccer is seeking an Associate Director - Demand Generation to join our team. As a key member of our marketing department, you will play a vital role in driving the success of our products in the market, developing and executing strategic marketing initiatives, engaging key stakeholders, and driving revenue growth.

Responsibilities

  • Develop, maintain, and execute demand generation plans aligned with business goals.
  • Develop a deep understanding of Innovaccer customers, products, and the buyer's journey.
  • Develop and execute ABM strategies, working closely with sales to exceed pipeline goals.
  • Oversee events and field marketing to enhance brand awareness and generate new business opportunities.
  • Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates.

Requirements

  • 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events.
  • MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline.
  • Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing, and technology teams.

Estimated Salary: $140,000 - $200,000 per annum.



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