Growth Marketing Lead
2 weeks ago
Job Description
Innovaccer is seeking an Associate Director - Demand Generation to join our team. As a key member of our marketing department, you will play a vital role in driving the success of our products in the market, developing and executing strategic marketing initiatives, engaging key stakeholders, and driving revenue growth.
Responsibilities
- Develop, maintain, and execute demand generation plans aligned with business goals.
- Develop a deep understanding of Innovaccer customers, products, and the buyer's journey.
- Develop and execute ABM strategies, working closely with sales to exceed pipeline goals.
- Oversee events and field marketing to enhance brand awareness and generate new business opportunities.
- Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates.
Requirements
- 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events.
- MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline.
- Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing, and technology teams.
Estimated Salary: $140,000 - $200,000 per annum.
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