Customer Retention Strategist
3 weeks ago
We are seeking an experienced Customer Retention Strategist to join our growth marketing team at Twid. In this role, you will play a key part in driving the long-term success of our customer base by designing and executing strategies to retain existing customers, enhance user engagement, and reduce churn.
About the Role- Design and implement data-driven retention strategies across multiple channels, including email, push notifications, in-app messaging, and SMS.
- Leverage customer data to create targeted segments for retention campaigns, focusing on high-value customers, at-risk customers, and new users.
- Develop and execute lifecycle marketing campaigns, including re-engagement, win-back, and referral programs.
As a key member of our cross-functional team, you will work closely with product, customer success, and analytics teams to ensure alignment and maximize the impact of retention initiatives. You will also be responsible for tracking and reporting on the success of retention campaigns through key performance metrics such as retention rates, LTV (lifetime value), churn rates, and engagement metrics.
Your Background- 3+ years of experience in growth marketing, retention marketing, or lifecycle marketing, ideally in a fast-paced startup or SaaS environment.
- Strong knowledge of retention-focused marketing channels, including email marketing, SMS, push notifications, and in-app messaging.
- Comfortable working with data and analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to drive decision-making.
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Customer Retention Strategist
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Customer Retention Strategist
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