Marketing Retention Strategist

3 days ago


Bengaluru, Karnataka, India twid Full time

Twid is revolutionizing the loyalty and rewards space by making reward points completely ubiquitous and fungible, thus building them as a currency that can be used freely for everything and everywhere at merchants directly without any friction.

The company operates checkout option 'Pay With Rewards' at 35,000+ merchants such as JioMart, NetMeds, MilkBasket, Yatra, Ixigo, ConfirmTkt where rewards currencies such as Intermiles, Payback, SuperCoins, TimesPoints, Nth Rewards and others can be redeemed seamlessly.

TWID is backed by leading fintech and loyalty funds and global leaders including Sequoia Surge, Beenext, Rakuten and Google. We are dual headquartered in Singapore and Bangalore.

As a Growth Marketing Manager - Retention, you will play a key role in driving the long-term success of our customer base. You will be responsible for designing and executing strategies to retain existing customers, enhance user engagement, and reduce churn.

About the Role:

  • You will collaborate cross-functionally with product, data, and customer success teams to develop targeted campaigns and optimize the overall customer lifecycle experience.
  • You'll design and implement data-driven strategies focused on customer retention, engagement, and loyalty across multiple channels (email, push notifications, in-app messaging, SMS, etc.).
  • Key Responsibilities include retention strategy development, customer segmentation, campaign execution, churn reduction, cross-functional collaboration, A/B testing & optimization, data analysis & reporting, customer journey mapping, and retention tools & technologies.

Your Key Responsibilities:

We're looking for someone with 3+ years of experience in growth marketing, retention marketing, or lifecycle marketing, ideally in a fast-paced startup or SaaS environment.

Requirements:

  • Strong knowledge of retention-focused marketing channels, including email marketing, SMS, push notifications, and in-app messaging.
  • A comfortable working knowledge of data and analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to drive decision-making.
  • An analytical mindset to extract insights from data and test, iterate, and optimize marketing campaigns accordingly.

The estimated salary for this position is $120,000-$180,000 per year, based on industry standards and the location of Twid's headquarters in Singapore and Bangalore.



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