Digital Retention Strategist

2 days ago


Bengaluru, Karnataka, India Lovelocal Full time

Drive user retention and growth at Lovelocal, India's fastest growing hyper-local e-commerce platform. We're revolutionising how India shops for daily essentials by digitising neighbourhood retailers.

We specialise in freshness categories like fruits & vegetables, meats & fish, dairy, grocery, and more. Our goal is to deliver trusted local freshness and quality to consumers at quick commerce speeds and zero delivery fees.

Lovelocal raised an $18m Pre-Series B investment, the largest round ever raised by a solo women tech founder in India. This achievement demonstrates our understanding of the product, market, and business goals, and how user retention fits into the overall company objective.

As Digital Retention Strategist, you'll define and execute campaigns with external & internal stakeholders to meet retention goals. You'll deep-dive into products & features created by our team and develop go-to-market strategies to launch these.

You'll work closely with product, social, media & performance marketing teams to build cohesive communication and achieve targets quarter on quarter. Your focus will be on scaling up user retention in a single quarter via performance marketing, CRM, and product marketing campaigns.

You'll also lower digital CPO/CPU by improving AOF and Super user count. Program manage campaign burns and discounting strategies for target cohorts. Attribute modelling through event integration with Appsflyer and Clevertap will be your responsibility.

Your ultimate goal is to deliver an increase in retention with a reduction in CRC via cohort modeling and personalization. Drive habit formation amongst users through merchandising and CRM channels (SMS, emailer, notifications). Marketing automation using our own digital tools and CleverTap will increase monthly order frequency.

Owning interventions during customer lifecycle such as installation, onboarding, activation, retention, and loyalty is crucial. Conceptualize marketing campaigns propositions leading to growth in transactions and revenue.

Requirements include 7+ years of experience working on Retention marketing or CRM campaigns for consumer products. Experience in Clevertap platform and understanding of Marketing Automation and Cohort analysis is a must.

Data-oriented, you believe that everything can be measured, and have a good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs. Comfortable with ambiguity, you believe in first principles and have the skill to transform broad ideas into action plans.

We estimate this role will attract an annual salary between ₹2,500,000 - ₹4,000,000 depending on location and qualifications.



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