CRM Marketing Strategist
7 days ago
Lenskart is seeking a highly skilled CRM Marketing Strategist to drive customer engagement and retention in the India market.
About the Role:
- Develop and execute multi-channel CRM strategies targeting customer lifecycle stages, focusing on retention and loyalty.
- Analyze performance data to refine strategies and optimize results.
Key Responsibilities:
- Design and implement engaging campaigns across email, SMS, WhatsApp, mobile push, web push, and RCS platforms.
- Create compelling content for CRM channels, ensuring alignment with Lenskart's brand voice.
- Collaborate with cross-functional teams to execute CRM initiatives and stay updated on industry trends.
Requirements:
- 4-7 years of experience in CRM marketing, customer retention, or lifecycle marketing, preferably in retail or e-commerce.
- Proficiency in CRM and marketing automation platforms, such as Salesforce or Clevertap.
- Strong analytical skills, data visualization expertise, and excellent communication skills.
Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum
About Lenskart:
Lenskart is a leading eyewear retailer in India, dedicated to providing high-quality products and exceptional customer experiences.
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