CRM Marketing Strategist

7 days ago


Bengaluru, Karnataka, India Lenskart Full time

Lenskart is seeking a highly skilled CRM Marketing Strategist to drive customer engagement and retention in the India market.

About the Role:

  • Develop and execute multi-channel CRM strategies targeting customer lifecycle stages, focusing on retention and loyalty.
  • Analyze performance data to refine strategies and optimize results.

Key Responsibilities:

  • Design and implement engaging campaigns across email, SMS, WhatsApp, mobile push, web push, and RCS platforms.
  • Create compelling content for CRM channels, ensuring alignment with Lenskart's brand voice.
  • Collaborate with cross-functional teams to execute CRM initiatives and stay updated on industry trends.

Requirements:

  • 4-7 years of experience in CRM marketing, customer retention, or lifecycle marketing, preferably in retail or e-commerce.
  • Proficiency in CRM and marketing automation platforms, such as Salesforce or Clevertap.
  • Strong analytical skills, data visualization expertise, and excellent communication skills.

Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum

About Lenskart:

Lenskart is a leading eyewear retailer in India, dedicated to providing high-quality products and exceptional customer experiences.



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