Digital Marketing Strategist

2 days ago


Bengaluru, Karnataka, India XHire Full time
Job Title: Digital Marketing Strategist

We are seeking a highly skilled Digital Marketing Strategist to join our team at XHire. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive lead generation initiatives with a focus on Account-Based Marketing (ABM) strategies.

In this role, you will maintain a central database using Hubspot CRM and utilize it for targeted email campaigns, ad targeting, and other marketing efforts. You will work closely with our content and design teams to create engaging ads that appeal to our target audience.

Your primary goal will be to continuously A/B test different ad versions and delivery methods to maximize campaign effectiveness. Additionally, you will develop and implement content distribution strategies to reach a wider audience and drive engagement with our content assets.

To succeed in this role, you will need a strong understanding of paid advertising principles and experience managing campaigns across platforms such as Google Ads and LinkedIn. Knowledge of marketing automation tools like HubSpot is also essential.

As a collaborative team player, you will work closely with cross-functional teams to ensure alignment between content goals and distribution plans. Your analytical mindset will enable you to interpret data and metrics to drive informed decision-making and optimize campaigns.

Responsibilities include:

- Developing and executing ABM strategies to generate high-quality leads

- Maintaining and utilizing the Hubspot CRM database for targeted marketing efforts

- Collaborating with content and design teams to create effective ads

- Conducting A/B testing to optimize ad performance

- Developing and implementing content distribution strategies to maximize reach and engagement

- Analyzing data and metrics to inform campaign optimization decisions

Salary: $70,000 - $90,000 per year.

$70,000 is the estimated salary based on the location and industry.

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