Digital Marketing Lead Generation Strategist

5 days ago


Bengaluru, Karnataka, India Dayananda Sagar University Full time

Job Title: Digital Marketing Lead Generation Strategist

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The Dayananda Sagar University seeks a highly skilled Digital Marketing Lead Generation Strategist to join our team. This role is responsible for developing and executing data-driven digital marketing strategies to acquire high-quality leads for the DSU Online degree program.

About the Role

This position requires a deep understanding of online marketing channels, CRM tools, and performance analytics to optimize lead-generation efforts.

The successful candidate will be responsible for developing and managing lead generation campaigns across digital channels, including Google Ads, Facebook Ads, LinkedIn Ads, and SEO.

  • Campaign Development: Develop and manage lead generation campaigns across digital channels to drive traffic and convert leads.
  • PPC, SEM, and SEO Strategies: Implement and optimize PPC, SEM, and SEO strategies to ensure maximum ROI.
  • Campaign Performance Monitoring: Monitor and analyze campaign performance metrics to ensure maximum ROI.
About You

To be successful in this role, you will need to have a Bachelor's degree in Marketing, Business, or a related field, and 3+ years of experience in digital marketing with a focus on lead generation.

  • Qualifications:
    • Bachelor's degree in Marketing, Business, or a related field.
    • 3+ years of experience in digital marketing with a focus on lead generation.
    • Proven track record of successful lead generation campaigns and achieving KPIs.
    • Proficiency in CRM tools, Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
  • Preferred Skills:
    • Experience in the education sector or online learning platforms.
    • Certification in Google Ads, HubSpot, or similar digital marketing credentials.
    • Familiarity with marketing automation tools like HubSpot, Marketo, or Pardot.

We offer a competitive salary range of $65,000 - $90,000 per year, depending on your level of experience and qualifications.



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