Digital Marketing Lead Generation Strategist
5 days ago
Job Title: Digital Marketing Lead Generation Strategist
">The Dayananda Sagar University seeks a highly skilled Digital Marketing Lead Generation Strategist to join our team. This role is responsible for developing and executing data-driven digital marketing strategies to acquire high-quality leads for the DSU Online degree program.
About the RoleThis position requires a deep understanding of online marketing channels, CRM tools, and performance analytics to optimize lead-generation efforts.
The successful candidate will be responsible for developing and managing lead generation campaigns across digital channels, including Google Ads, Facebook Ads, LinkedIn Ads, and SEO.
- Campaign Development: Develop and manage lead generation campaigns across digital channels to drive traffic and convert leads.
- PPC, SEM, and SEO Strategies: Implement and optimize PPC, SEM, and SEO strategies to ensure maximum ROI.
- Campaign Performance Monitoring: Monitor and analyze campaign performance metrics to ensure maximum ROI.
To be successful in this role, you will need to have a Bachelor's degree in Marketing, Business, or a related field, and 3+ years of experience in digital marketing with a focus on lead generation.
- Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in digital marketing with a focus on lead generation.
- Proven track record of successful lead generation campaigns and achieving KPIs.
- Proficiency in CRM tools, Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
- Preferred Skills:
- Experience in the education sector or online learning platforms.
- Certification in Google Ads, HubSpot, or similar digital marketing credentials.
- Familiarity with marketing automation tools like HubSpot, Marketo, or Pardot.
We offer a competitive salary range of $65,000 - $90,000 per year, depending on your level of experience and qualifications.
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