Digital Demand Generation Strategist
1 week ago
We are seeking an experienced Digital Demand Generation Strategist to join our team at Promptcloud. In this role, you will be responsible for creating and implementing multi-channel demand generation campaigns to drive leads and pipeline growth across various channels.
Key Responsibilities- Create and implement multi-channel demand generation campaigns to drive leads and pipeline growth across various channels, including email, SEO/SEM, paid advertising, webinars, content syndication, and new advertising platforms.
- Collaborate with the product and sales teams to align marketing strategies with business objectives and ensure a smooth flow of leads through the funnel.
- Manage and optimize paid digital marketing campaigns on platforms such as Google Ads, LinkedIn, and Facebook to ensure a high ROI.
- Drive the creation of marketing assets, including landing pages, email templates, ad creatives, and case studies to support lead generation efforts.
- Monitor, analyze, and report on campaign performance metrics, optimizing efforts to maximize lead quality and volume.
- Manage marketing automation workflows and lead nurturing programs using platforms such as HubSpot, Marketo, or Pardot to convert leads into opportunities.
- Optimize the website for lead generation through SEO best practices, A/B testing, and conversion rate optimization.
- Collaborate with content marketing to create thought leadership assets (blogs, whitepapers, case studies) that attract prospects and generate demand.
- Build and manage relationships with external partners and agencies to scale demand generation efforts.
- Work closely with the sales team to implement account-based marketing (ABM) strategies, ensuring alignment between marketing campaigns and target accounts.
- 5-7 years of experience in B2B demand generation, preferably in SaaS or technology-driven industries.
- Proven track record of developing and executing successful demand generation campaigns that deliver measurable results and drive revenue growth.
- Experience with marketing automation platforms like HubSpot, Marketo, or similar tools.
- Strong analytical skills with the ability to interpret data, provide actionable insights, and optimize campaigns.
- Knowledge of key digital marketing channels such as SEO, SEM, paid media, email, and content syndication.
- Familiarity with CRM systems like Salesforce or HubSpot, and experience in managing lead-to-opportunity conversion processes.
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Digital Marketing Leader
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Demand Generation Strategist
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