Digital Transformation Strategist
3 days ago
Seize the opportunity to shape the future of banking with Infosys Finacle as a Digital Transformation Strategist for the South Asia region.
We are on a mission to empower financial institutions to innovate, engage, and transform their customer experience. As a key member of our team, you will be responsible for driving go-to-market initiatives that generate leads, strengthen client relationships, and boost brand visibility in the South Asian market.
India is our home market, accounting for 70% of our market share, and we're committed to serving various segments like public and private sector banks, NBFCs, Small Finance Banks, and cooperative banking communities. Your task will involve planning round-the-year engagement with each segment and executing targeted campaigns to meet our objectives.
Your primary focus areas will include:
- Owning a multi-channel marketing plan to support demand generation, account-based marketing, brand awareness, and deal pursuit success in the assigned market region
- Developing impactful marketing strategies aligned with market demands and opportunities for the Finacle business
- Crafting thought leadership opportunities and media engagement in partnership with our PR team
- Create/curate region-specific content assets tailored to regional marketing needs
To succeed in this role, you should possess:
- Proven experience in end-to-end event planning and management, conferences, roundtables, and industry events
- B2B marketing expertise for demand generation and brand awareness, including lead generation and nurturing, campaign execution, and measurement
- Practical knowledge of digital marketing channels, marketing automation tools, data analytics, and reporting
- Exceptional English communication skills, presentation skills, and content curation abilities
Based on your exceptional skills and experience, we estimate an attractive annual salary range of approximately ₹35-₹55 lakhs (INR 3.5-5.5 million), commensurate with qualifications and performance. Benefits include a comprehensive compensation package, opportunities for growth and professional development, and a dynamic work environment that fosters innovation and collaboration.
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