Digital Marketing Strategist

2 days ago


Bengaluru, Karnataka, India IBCScorp Full time

About the Role

We are seeking an experienced Digital Marketing Strategist to join our team at Internet Business Consulting Services Corporation (iBCScorp). As a Digital Marketing Strategist, you will be responsible for developing and implementing effective digital marketing strategies to drive traffic, generate leads, and increase brand awareness.

Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies to achieve business objectives
  • Conduct market research to identify target audience and customer personas, and create buyer personas to guide marketing efforts
  • Optimize website content and landing pages for search engines (SEO) to improve online visibility and drive organic traffic
  • Manage and optimize paid advertising campaigns on various digital platforms to maximize return on investment (ROI)
  • Create and manage social media marketing campaigns (SMM) to engage with target audience and build brand awareness
  • Monitor and analyze key performance metrics to assess the effectiveness of digital marketing efforts and make data-driven decisions
  • Collaborate with cross-functional teams to align digital marketing activities with overall business objectives and ensure seamless execution

Requirements and Qualifications

  • 4 to 6 years of experience in digital marketing with a proven track record of developing and implementing successful digital marketing strategies
  • Strong knowledge of SEO best practices and experience in optimizing website content for search engines
  • Experience in managing and optimizing paid advertising campaigns to maximize ROI
  • Proficiency in social media platforms and experience in creating and managing social media marketing campaigns
  • Excellent analytical and problem-solving skills, with the ability to collect and analyze data to inform marketing decisions
  • Strong communication and interpersonal skills, with the ability to collaborate with cross-functional teams and stakeholders

About iBCScorp

iBCScorp is a web application, programming, and Search Engine Optimization (SEO) company based in Bangalore. Our technology consultants help businesses be more successful by leveraging Internet and web-based tools and technologies. We provide the best and most cost-effective consultancy services possible in a continually evolving digital world to help deliver a professional web presence for your business.

Compensation and Benefits

The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, depending on experience. Additionally, we offer a range of benefits, including health insurance, retirement savings plan, and opportunities for career growth and professional development.



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