Digital Marketing Strategist
2 days ago
About the Role
We are seeking an experienced Digital Marketing Strategist to join our team at Internet Business Consulting Services Corporation (iBCScorp). As a Digital Marketing Strategist, you will be responsible for developing and implementing effective digital marketing strategies to drive traffic, generate leads, and increase brand awareness.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives
- Conduct market research to identify target audience and customer personas, and create buyer personas to guide marketing efforts
- Optimize website content and landing pages for search engines (SEO) to improve online visibility and drive organic traffic
- Manage and optimize paid advertising campaigns on various digital platforms to maximize return on investment (ROI)
- Create and manage social media marketing campaigns (SMM) to engage with target audience and build brand awareness
- Monitor and analyze key performance metrics to assess the effectiveness of digital marketing efforts and make data-driven decisions
- Collaborate with cross-functional teams to align digital marketing activities with overall business objectives and ensure seamless execution
Requirements and Qualifications
- 4 to 6 years of experience in digital marketing with a proven track record of developing and implementing successful digital marketing strategies
- Strong knowledge of SEO best practices and experience in optimizing website content for search engines
- Experience in managing and optimizing paid advertising campaigns to maximize ROI
- Proficiency in social media platforms and experience in creating and managing social media marketing campaigns
- Excellent analytical and problem-solving skills, with the ability to collect and analyze data to inform marketing decisions
- Strong communication and interpersonal skills, with the ability to collaborate with cross-functional teams and stakeholders
About iBCScorp
iBCScorp is a web application, programming, and Search Engine Optimization (SEO) company based in Bangalore. Our technology consultants help businesses be more successful by leveraging Internet and web-based tools and technologies. We provide the best and most cost-effective consultancy services possible in a continually evolving digital world to help deliver a professional web presence for your business.
Compensation and Benefits
The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, depending on experience. Additionally, we offer a range of benefits, including health insurance, retirement savings plan, and opportunities for career growth and professional development.
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