Digital Product Marketing Strategist

1 day ago


Bengaluru, Karnataka, India izmocars Full time
Job Description

We are seeking an experienced Digital Product Marketing Strategist to join our dynamic team in Bangalore.

About izmocars

izmocars (www.izmocars.com / www.frogdata.com) is a global leader in Interactive Media and Internet Solutions for the automotive industry. Our solutions include Interactive Media, Web Platforms, CRM, Online Marketing, and Virtual Reality for automotive dealers and OEMs.

This senior-level role is pivotal in shaping the go-to-market strategy for our cutting-edge SaaS solutions, ensuring alignment between product vision and market demand.

About the Role
  • Develop and refine high-impact product positioning and messaging strategies that resonate with target audiences and align with business goals.
  • Evaluate the effectiveness of marketing initiatives and campaigns, providing data-driven insights and recommendations to optimize outcomes.
  • Lead cross-functional product launches, ensuring seamless coordination between product, sales, and marketing teams.
Requirements
  • 10+ years of experience in product marketing, with at least 3 years in a senior, market-facing role.
  • Proven success in marketing SaaS solutions, with experience in the automotive or similar B2B industries strongly preferred.
  • Strong expertise in tools like Salesforce, Marketo, Pardot, and Google Analytics, along with CRM and productivity platforms.

The ideal candidate will have a Bachelor's degree in business or marketing (MBA strongly preferred) and exceptional leadership and communication skills, with the ability to influence stakeholders across all levels of the organization.

The estimated salary for this position is ₹15,00,000 - ₹25,00,000 per annum, depending on qualifications and experience.



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