Senior Digital Marketing Strategist
3 weeks ago
Plivo, a global cloud communications platform, is seeking an experienced Senior Digital Marketing Strategist to drive user acquisition, engagement, and retention.
About UsWe empower businesses to connect, engage, and interact with their customers worldwide. Our mission is to simplify business communications, providing a reliable communications platform with our Premium Communications Network spanning 190+ countries.
Job DescriptionWe are looking for a seasoned Performance Marketing Manager with expertise in leveraging platforms like LinkedIn Ads, Google Ads, and other ABM tools. The ideal candidate will have extensive experience in ABM campaigns, coupled with proficiency in managing marketing initiatives targeting the US market.
Key Responsibilities:- Develop and execute performance marketing strategies tailored to drive user acquisition, engagement, and retention.
- Oversee and optimize ABM campaigns on a global scale, ensuring alignment with company objectives and target audience segments.
- Manage and allocate budgets effectively across various marketing channels to maximize ROI.
- Closely collaborate with the sales and product teams to align marketing efforts with business goals.
- Analyze campaign performance metrics, identify trends, and provide actionable insights to enhance marketing effectiveness.
- Bachelor's degree.
- Minimum of 7 years of overall marketing experience with at least 5 years in the SaaS industry.
- 3+ years of hands-on experience managing marketing initiatives targeting the US market.
- Proven track record of successfully executing ABM campaigns on a global scale for a minimum of 4 years.
- Expertise in LinkedIn Ads, Google Ads, and proficiency in other ABM tools.
- Strong analytical skills with knowledge in GA4 and Lookerstudio.
- Understanding SEO best practices is a plus.
We offer an estimated annual salary range of $120,000 - $180,000 based on your qualifications and experience. As a people-centric organization, we also provide excellent healthcare coverage and a culture of ownership.
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