Digital Marketing Strategist
22 hours ago
About the Role
We are seeking an experienced Digital Marketing Strategist to join our team at Silvermine Group. The successful candidate will be responsible for planning, developing, and implementing our overall email marketing strategy to drive engagement, retention, and conversions.
Key Responsibilities
- Campaign Strategy and Execution:
- Develop and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
- Collaborate with cross-functional teams to create and deliver engaging emails that drive conversions.
- Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
- Audience Segmentation & Personalization:
- Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
- Implement personalization strategies within email campaigns to increase open and conversion rates.
- Optimization & Reporting:
- Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
- Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
- Automation and Workflow Management:
- Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
- Create and manage automated workflows that improve the customer journey from awareness to loyalty.
- Compliance and List Management:
- Maintain a clean and engaged subscriber database.
- Ensure compliance with GDPR, CAN-SPAM, and other regulations.
Requirements
- Bachelor's/Master's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in email marketing, with a strong portfolio of successful campaigns.
- Proficiency in HubSpot and Mailchimp; experience in building and managing automation, workflows, and segmentations.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.
- Excellent written and verbal communication skills, with a keen eye for detail.
Estimated Salary Range: $80,000 - $110,000 per annum.
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