Customer Retention Strategist

7 hours ago


Bengaluru, Karnataka, India Lovelocal Full time
Job Title: Customer Retention Strategist

LoveLocal is India's fastest-growing hyper-local e-commerce platform, empowering local retailers. We are revolutionising how India shops for daily essentials by digitising our favourite neighbourhood retailers.

We are looking for a skilled Customer Retention Strategist to join our team. As a Customer Retention Strategist, you will be responsible for defining and executing campaigns with external and internal stakeholders to meet retention goals.

Key Responsibilities:

  • Define and execute campaigns with external and internal stakeholders to meet retention goals
  • Deep-dive into products and features created by the team at Lovelocal and develop go-to-market strategies to launch these
  • Work with product, social, media, and performance marketing teams to build cohesive communication and achieve targets quarter on quarter
  • Scaling up user retention in a single quarter via performance marketing, CRM, and product marketing campaigns
  • Lower digital CPO/CPU by improving AOF and Super user count
  • Program manage campaign burns and discounting strategies for target cohorts
  • Attribute modelling through event integration with Appsflyer and Clevertap
  • Deliver an increase in retention with a reduction in CRC via cohort modeling and personalization
  • Drive habit formation amongst users through merchandising and CRM channels (SMS, emailer, notifications)
  • Marketing automation using our own digital tools and CleverTap for an increase in monthly order frequency
  • Own interventions during customer lifecycle such as installation, onboarding, activation, retention, and loyalty
  • Conceptualize marketing campaigns propositions leading to growth in transactions and revenue

Requirements and Skills:

  • Have 7+ years of experience working on Retention marketing or CRM campaigns for consumer products
  • Must have experience in Clevertap platform and understanding of Marketing Automation and Cohort analysis
  • Data-oriented, and believe that everything can be measured, since 'what gets measured gets improved' eventually you have a good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs
  • Comfortable with ambiguity, believe in first principles and have the skill to transform broad ideas into action plans
  • You have empathy towards users and colleagues, are creative and excited by ideating/building

Salary: ₹1,200,000 - ₹1,800,000 per annum



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