Customer Retention Strategist
7 hours ago
LoveLocal is India's fastest-growing hyper-local e-commerce platform, empowering local retailers. We are revolutionising how India shops for daily essentials by digitising our favourite neighbourhood retailers.
We are looking for a skilled Customer Retention Strategist to join our team. As a Customer Retention Strategist, you will be responsible for defining and executing campaigns with external and internal stakeholders to meet retention goals.
Key Responsibilities:
- Define and execute campaigns with external and internal stakeholders to meet retention goals
- Deep-dive into products and features created by the team at Lovelocal and develop go-to-market strategies to launch these
- Work with product, social, media, and performance marketing teams to build cohesive communication and achieve targets quarter on quarter
- Scaling up user retention in a single quarter via performance marketing, CRM, and product marketing campaigns
- Lower digital CPO/CPU by improving AOF and Super user count
- Program manage campaign burns and discounting strategies for target cohorts
- Attribute modelling through event integration with Appsflyer and Clevertap
- Deliver an increase in retention with a reduction in CRC via cohort modeling and personalization
- Drive habit formation amongst users through merchandising and CRM channels (SMS, emailer, notifications)
- Marketing automation using our own digital tools and CleverTap for an increase in monthly order frequency
- Own interventions during customer lifecycle such as installation, onboarding, activation, retention, and loyalty
- Conceptualize marketing campaigns propositions leading to growth in transactions and revenue
Requirements and Skills:
- Have 7+ years of experience working on Retention marketing or CRM campaigns for consumer products
- Must have experience in Clevertap platform and understanding of Marketing Automation and Cohort analysis
- Data-oriented, and believe that everything can be measured, since 'what gets measured gets improved' eventually you have a good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs
- Comfortable with ambiguity, believe in first principles and have the skill to transform broad ideas into action plans
- You have empathy towards users and colleagues, are creative and excited by ideating/building
Salary: ₹1,200,000 - ₹1,800,000 per annum
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