Transformation Strategist

2 days ago


Bengaluru, Karnataka, India BHIVE Workspace Full time
Role Overview:
BHIVE Workspace seeks a highly skilled Transformation Strategist to drive customer acquisition, retention, and revenue growth across its service-based product offerings. The successful candidate will leverage data-driven insights and growth hacking techniques to optimize product reach, customer engagement, and revenue streams, ensuring BHIVE's competitiveness in the coworking and flexible workspace market.

The Transformation Strategist will collaborate across functions—working closely with product, sales, marketing, and customer experience teams to align strategies with BHIVE's business objectives and deliver measurable results. This is a performance-focused role, with a primary goal of maximizing product adoption and enhancing overall customer lifetime value.

Key Responsibilities:
  • Develop and implement targeted strategies to drive revenue growth across all BHIVE services, with a particular focus on daily sales through day passes, meeting room bookings, and bulk services.
  • Identify opportunities for upselling and cross-selling across BHIVE's product portfolio to maximize customer spend.

Customer Acquisition & Retention:
  • Design and execute customer acquisition campaigns, promotions, and referral programs to expand BHIVE's customer base.
  • Build customer retention programs that increase loyalty, engagement, and repeat business, including loyalty and rewards initiatives.

Growth Hacking & Innovative Strategies:
  • Use growth hacking techniques to identify and exploit new channels, partnerships, or campaigns for rapid growth.
  • Test various customer acquisition channels (e.g., digital marketing, partnerships, events) to determine the most effective tactics for scaling BHIVE's services.

Data-Driven Insights & Performance Tracking:
  • Analyze customer data, product usage patterns, and performance metrics to identify growth opportunities and areas for improvement.
  • Set, monitor, and report on KPIs related to growth, including Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and product usage rates.

Partnership Development:
  • Identify and cultivate partnerships with complementary brands, vendors, and other businesses to expand BHIVE's reach and enhance customer services.
  • Negotiate terms and manage ongoing partner relationships to ensure mutual benefit and long-term success.

Collaborative Strategy Execution:
  • Work closely with product, marketing, and customer experience teams to align growth strategies with product roadmaps, brand objectives, and operational capabilities.
  • Coordinate with the sales team to ensure alignment on customer acquisition goals and enable seamless handoffs between marketing and sales efforts.

Salary: ₹70 Lakhs - ₹90 Lakhs per annum

Benefits: BHIVE offers a comprehensive benefits package, including an employee-friendly ESOP policy, access to multiple BHIVE events for professional networking, and opportunities for training and development.

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