Regional Marketing Manager

11 hours ago

Delhi, Delhi, India Infosys Finacle Full time

Company Overview

Finacle is a leading provider of digital banking solutions, partnering with financial institutions to drive innovation and growth. Our cloud-native solution suite helps banks engage, innovate, operate, and transform better.

About the Role

We are seeking an experienced Regional Marketing Manager to join our team in South Asia. As a key member of our marketing team, you will be responsible for developing and executing go-to-market initiatives to generate leads, strengthen client relationships, and drive brand visibility in the region.

Key Responsibilities

  • Develop and execute a multi-channel marketing plan to support demand generation, account-based marketing, and deal pursuit success in the assigned market region.
  • Understand market demand and opportunities for Finacle's business and develop impactful marketing plans to drive cross-sells with existing customers and generate leads for new customer acquisitions.
  • Create opportunities for thought leadership and drive media engagement opportunities in partnership with our PR team.
  • Create/curate region-specific content assets aligned to regional marketing needs.
  • Support customer advocacy initiatives, including identifying opportunities for building case studies from customers in the market.
  • Monitor, measure, and publish outcomes of marketing programs periodically.
  • Support central marketing activities, events, and programs to ensure good representation from South Asia.
  • Manage lead qualification and handover process to sales.

Requirements

  • Proven experience in end-to-end planning and management of corporate events, conferences, roundtables, and industry event participation.
  • Experience in B2B marketing for demand generation and brand awareness, especially lead generation and nurturing, marketing campaign execution, and measurement.
  • Practical knowledge and experience across contemporary digital marketing channels, marketing automation tools, data analytics, and reporting.
  • High-impact English communication skills and presentation skills, with proven content curation capabilities.
  • Ability to build collaborative partnerships and work in a matrixed and high-demand environment.
  • Self-motivated, result-oriented, well-organized, excellent time-management, and attention to detail, with the willingness to multitask and manage multiple projects simultaneously.
  • Experience working for a B2B software company, especially in financial services (banking/fintech), is preferred.

What We Offer

A competitive salary range of $80,000 - $120,000 per annum, depending on experience and qualifications, plus benefits package including health insurance, retirement plan, and paid time off.

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