Strategic Marketing Leader
3 weeks ago
We are seeking an experienced and results-oriented Marketing and Demand Generation Leader to drive brand awareness, lead generation, and customer acquisition for our HR Tech SaaS platform.
About the Role:This role will be instrumental in building and executing strategic marketing programs that fuel our growth, align with sales objectives, and position our company as a leader in the HR technology space.
Key Responsibilities:- Demand Generation and Growth Marketing
- Develop and execute a comprehensive demand generation strategy to drive pipeline growth and revenue.
- Design and optimize multi-channel campaigns (email, paid media, social, SEO, webinars, events) to attract and convert qualified leads.
- Leverage data analytics to identify high-performing channels and double down on ROI-positive initiatives.
- Define and communicate a clear brand identity, ensuring consistency across all customer touchpoints.
- Position the company as a thought leader in HR tech by creating compelling messaging that addresses target audience pain points.
- Oversee the creation of high-value content, including whitepapers, blogs, case studies, eBooks, and videos.
- Drive inbound marketing strategies to capture leads and nurture them through the sales funnel.
- Partner with the sales team to align marketing initiatives with sales goals and improve lead conversion rates.
- Develop and provide sales enablement materials, such as pitch decks, one-pagers, and competitor analysis.
- Define key performance indicators (KPIs) and regularly report on campaign performance, pipeline contribution, and ROI.
- Use analytics platforms (e.g., Google Analytics, HubSpot, Salesforce) to monitor customer journeys and improve marketing strategies.
- Build and lead a high-performing marketing team, fostering a culture of creativity and accountability.
- Collaborate with product, customer success, and sales teams to ensure marketing supports company-wide goals.
To succeed in this role, you should have:
- Experience:
- 10+ years in B2B SaaS marketing, with at least 3 years leading demand generation efforts.
- Proven track record of driving pipeline growth and marketing-sourced revenue.
- Experience in HR Tech or a related industry (preferred).
- Expertise in modern marketing tools and platforms (e.g., HubSpot, Google Ads, Campaign Manager).
- Strong understanding of ABM (Account-Based Marketing), inbound marketing, and outbound strategies.
- Data-driven mindset with proficiency in analytics and performance tracking.
- Exceptional communication and storytelling skills to craft compelling campaigns.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA or advanced marketing certifications (preferred but not required).
The estimated salary for this role is $150,000 - $200,000 per year, depending on experience. SimplifyVMS offers competitive benefits, including career growth opportunities and a fast-paced work environment.
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