Website Management Retention

2 months ago


Sany, India Randstad India Full time

KeyResponsibilities:

  1. Website Management:
    • Oversee the daytoday operation of our companywebsite.
    • Ensure the website is uptodateuserfriendly and optimized for performance across alldevices.
    • Collaborate with crossfunctionalteams to implement website enhancements and newfeatures.
    • Monitor website traffic performancemetrics and user behavior to identify areas forimprovement.
  2. Retention Marketing:
    • Develop and execute retention marketing strategies toincrease customer loyalty and lifetime value.
    • Implement email marketing campaigns personalizedmessaging and targeted promotions to engage existingcustomers.
    • Analyze customer data and feedbackto identify opportunities for improving retention rates.
    • Work closely with the content and design teams to createcompelling campaigns and materials.
  3. Analytics and Reporting:
    • Utilize web analytics tools (e.g. GoogleAnalytics) to track website performance and KPIs.
    • Generate regular reports on website traffic conversionrates and other key metrics.
    • Provide insightsand recommendations based on data analysis to optimize marketinginitiatives.
  4. SEO and SEM:
    • Collaborate with the SEO team to optimize website contentand improve organic search rankings.
    • Managepaid search campaigns (Google Ads Bing Ads) to drive traffic andconversions.
    • Stay updated on industry trendsand best practices in SEO and SEM.



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