Retention Marketing Manager
1 day ago
Role Description
This is a full-time, on-site role located in Gurgaon for a Retention Marketing Manager. We are looking for a passionate and performance-driven
Retention Marketing Manager
to lead our customer lifecycle initiatives. This role is ideal for someone with a strong background in D2C or eCommerce marketing who understands how to build lasting customer relationships and drive repeat purchases.
Qualifications
Develop and execute retention strategies across Email, WhatsApp, and SMS
Build and automate customer journeys to enhance engagement and loyalty
Manage CRM platforms such as WebEngage, CleverTap, or HubSpot
Conduct A/B testing and analyze user behavior using GA4, VWO, Hotjar
Segment audiences and personalize communication based on behavioral data
Track and optimize campaign performance to improve LTV and reduce churn
collaborate with cross-functional teams to deliver seamless customer experience
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