Retention Marketing Manager

1 day ago


Gurgaon, Haryana, India Ecommerce Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Description

This is a full-time, on-site role located in Gurgaon for a Retention Marketing Manager. We are looking for a passionate and performance-driven
Retention Marketing Manager
to lead our customer lifecycle initiatives. This role is ideal for someone with a strong background in D2C or eCommerce marketing who understands how to build lasting customer relationships and drive repeat purchases.

Qualifications

Develop and execute retention strategies across Email, WhatsApp, and SMS

Build and automate customer journeys to enhance engagement and loyalty

Manage CRM platforms such as WebEngage, CleverTap, or HubSpot

Conduct A/B testing and analyze user behavior using GA4, VWO, Hotjar

Segment audiences and personalize communication based on behavioral data

Track and optimize campaign performance to improve LTV and reduce churn

collaborate with cross-functional teams to deliver seamless customer experience


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