Growth Marketing Manager

12 hours ago

Gurgaon, Haryana, India Viral Pitch: Influencer Marketing Platform Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About Viral Pitch

Viral Pitch is a self-serve influencer marketing platform that empowers brands to discover, collaborate, and measure campaigns with creators globally. Trusted by 1000+ brands and mobile apps, Viral Pitch combines AI-driven insights, automation, and transparent analytics to deliver measurable campaign outcomes.

We are building the next generation of marketing technology for brands and agencies across APAC, MENA, and global markets and we're looking for a data-driven growth marketer to scale our SaaS adoption journey.

Role Overview

The
Growth Marketing Manager – B2B SaaS
will own Viral Pitch's end-to-end growth engine, from demand generation to user activation and retention. You will work cross-functionally with product, sales, and data teams to create scalable acquisition strategies, optimize funnels, and position Viral Pitch as the go-to SaaS platform for influencer-led marketing.

Key Responsibilities1. Growth Strategy & Demand Generation

  • Develop and execute multi-channel growth campaigns to drive B2B signups, demos, and product adoption.
  • Build and optimize inbound and outbound marketing funnels across paid, organic, and partnership channels.
  • Own end-to-end demand generation including Google Ads, SEO, content marketing, and email automation.
  • Collaborate with sales to ensure MQL → SQL → Paid conversion alignment.

2. Performance Analytics & Optimization

  • Set up marketing analytics dashboards (GA4 etc.) to measure and improve ROI.
  • Track metrics like CAC, LTV, activation rate, churn, and retention.
  • Run A/B tests on landing pages, email sequences, and ad creatives for conversion optimization.

3. Product & Lifecycle Marketing

  • Work with product and tech teams to define user journeys and improve onboarding experiences.
  • Build automation workflows to increase user engagement and reduce churn.
  • Collaborate on go-to-market (GTM) launches for new features or geographies.

4. Content & Brand Marketing

  • Develop content that educates and converts B2B audiences — blogs, case studies, whitepapers, and product decks.
  • Manage brand communication across digital channels (LinkedIn, YouTube, newsletters, etc.).
  • Create storytelling around customer success and product impact to strengthen brand authority.

5. Partnerships & Ecosystem Growth

  • Build co-marketing programs with agencies, SaaS affiliates, and ecosystem partners.
  • Identify influencer, community, and media partnerships to strengthen brand awareness in the SaaS and marketing ecosystem.

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