Growth Marketing Manager

7 days ago

Gurgaon, Haryana, India MetaMorph Full time

Role Overview

We are looking for a data-driven and experimentation-oriented
Growth Marketing Manager
who will accelerate user acquisition, optimize conversion funnels, and drive scalable growth through digital performance channels and affiliate ecosystems. This role requires a deep understanding of customer acquisition metrics, paid marketing, affiliate programs, attribution, and lifecycle marketing to improve ROI across multiple channels.

Key Responsibilities

  • Own and execute
    end-to-end user acquisition strategy
    across paid, performance and organic channels (Google, Meta, UAC, Programmatic, etc.).
  • Lead and scale the
    Affiliate & Partnership marketing program
    across publishers, influencers, aggregators, and industry partners.
  • Build and manage
    growth experiments
    (A/B testing, funnel optimization, pricing experiments, onboarding journeys).
  • Track and improve key growth metrics:
    CAC, LTV, conversion rate, retention & payback period
    .
  • Collaborate with product, analytics, brand and CRM teams to design
    growth loops and referral programs
    .
  • Manage agency and vendor relationships for campaign execution and reporting.
  • Identify new acquisition opportunities, innovative channels and
    high-ROI growth levers
    .
  • Own marketing dashboards—build insights from
    Google Analytics, Mixpanel, AppsFlyer/Branch, CleverTap/MoEngage
    , etc.
  • Ensure
    budget ownership & ROI optimisation
    across all paid channels.

Required Skills & Qualifications

  • 4–7 years of experience in
    growth marketing / performance marketing
    , preferably in
    consumer tech or fintech
    .
  • Strong hands-on experience in
    user acquisition, affiliate marketing, paid marketing & funnel optimisation
    .
  • Proficiency in performance and attribution tools —
    Google Ads Manager, Meta Ads Manager, AppsFlyer/Branch, GA4, Mixpanel, Adjust, MO/CT
    .
  • Solid understanding of
    data analytics, cohort tracking, funnel visualization & experimentation frameworks
    .
  • Experience managing
    monthly marketing budgets and ROI goals
    .
  • Comfort working in
    fast-paced, hypothesis-driven, experimentation-focused environments
    .

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