Growth Marketing Manager

1 week ago

Gurgaon, Haryana, India Medhavi Skills University Full time ₹ 6,00,000 - ₹ 8,00,000 per year

Role Overview: Were seeking a highly motivated Senior Growth Marketer who thrives at the intersection of data, creativity, and experimentation. You will be responsible for leading MSUs digital growth engine – from paid campaigns and funnel optimisation to growth experiments and user retention. This role is both strategic and hands-on, ideal for someone who wants to drive scale and impact in a fast-growing, mission-driven environment.

Key Responsibilities:


• Own the full digital growth strategy across paid media, SEO, CRO, automation, and analytics.


• Drive customer acquisition through performance marketing across Google, Meta, LinkedIn, and other high-intent platforms.


• Optimise conversion funnels and landing pages using A/B testing, behavioural analytics, and CRO tools.


• Collaborate with product, brand, content, and tech teams to identify and execute growth experiments.


• Define and monitor KPIs like CAC, LTV, ROAS, funnel drop-offs, and retention metrics.


• Set up and refine user segmentation and targeting strategies across channels.


• Leverage tools like Google Analytics, Tag Manager, HubSpot/CRM, and automation workflows to scale personalised outreach.


• Drive SEO and content-led growth strategies in partnership with the content team.


• Stay on top of growth trends, new channels, and best practices in digital marketing.

Qualifications & Skills Required:


• Bachelor's degree in Business, Marketing, Education, or a related field. Master degree will be an added advantage.


• Proven experience in scaling digital channels and optimising acquisition funnels


• Strong analytical and quantitative skills; ability to interpret data and make data-led decisions


• Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, HubSpot/CRM, and data dashboards


• Experience with SEO, content strategy, and email/SMS automation


• Ability to lead cross-functional initiatives and manage external agencies or freelancers when required


• Excellent communication skills and comfort working in a fast-paced, evolving environment

Preferred but not mandatory:


• Background in EdTech, higher education, or skilling ecosystem


• Experience working in a startup or growth-stage organisation


• Familiarity with attribution modelling, lifecycle marketing, and lead scoring


• Working knowledge of no-code tools, scripts, or light HTML/CSS

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