Growth Manager

2 days ago

Gurgaon, Haryana, India OYO Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibilities:

  • Lead and manage SEM campaigns across Google Ads, Facebook Ads, and other digital marketing platforms to achieve business growth goals.
  • Develop and execute comprehensive digital marketing strategies focused on customer acquisition, retention, and revenue growth.
  • Plan, implement, and optimize performance marketing campaigns across multiple channels search, social, display, and affiliate.
  • Conduct keyword research, audience segmentation, and competitor analysis to enhance campaign targeting and performance.
  • Analyze performance data to identify trends, insights, and opportunities for optimization.
  • Run A/B testing and performance experiments to improve creatives, landing pages, and bidding strategies.
  • Collaborate with cross-functional teams — content, design, and tech — to ensure cohesive and impactful campaign execution.
  • Stay updated with emerging trends, tools, and best practices in digital marketing and growth analytics.
  • Oversee and manage organic acquisition programs to complement paid marketing efforts.

Required Skills & Qualifications:

  • Proven experience in SEM and performance marketing (Google Ads, Facebook Ads, and similar platforms).
  • Strong analytical skills with proficiency in Google Analytics, Excel, and campaign management tools.
  • Understanding of conversion tracking, attribution modeling, and ROI optimization.
  • Ability to manage multiple campaigns, analyze data, and translate insights into actionable strategies.
  • Excellent communication, collaboration, and project management skills.
  • Up-to-date knowledge of digital marketing trends, ad tech, and growth frameworks.

Preferred Qualifications:

  • Experience with app-based growth or mobile user acquisition campaigns.
  • Familiarity with tools such as Firebase, Adjust, AppsFlyer, or Branch.
  • Basic knowledge of SEO and organic growth strategies.

Why Join Us:

  • Opportunity to shape and scale high-impact growth initiatives.
  • Dynamic and collaborative work culture.
  • Exposure to end-to-end digital growth and performance strategy.

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