Growth Manager
4 days ago
Role- App Growth Manager - Financial Services App
Experience:
4-8 years
Function:
Growth / Marketing / Product
Reporting to:
Business Head - Digital Financial Services
About Us
Hindustan Times is one of India's most trusted media brands. We are now expanding into
digital financial services
with a mission to make
access to credit and financial products
simple, transparent, and user-friendly. Our new mobile-first platform will offer users
loans
,
credit cards, credit score tracking, and more
- all from the convenience of their smartphone.
We're assembling a high-energy team of builders, and we're looking for a
Growth Manager
who can help us scale rapidly while keeping users engaged and converting.
Role Overview
As the
App Growth Manager
, you will lead the
acquisition
,
retention, and monetization strategy
for our financial services app. You'll own user growth end-to-end: building funnels, running performance and lifecycle campaigns, optimizing app store presence, experimenting with onboarding, and driving usage through data-driven insights.
Key Responsibilities
User Acquisition
- Own and optimize all paid and organic acquisition channels (Meta, Google, affiliates, OEMs, app stores, etc.)
- Design and execute performance marketing campaigns with a sharp focus on CAC and ROI
- Build referral, influencer, and partnership-led growth loops
User Retention & Engagement
- Design onboarding and activation flows that convert installs to active users Drive lifecycle marketing (email, push, in-app) to maximize repeat usage Use segmentation and personalization to deepen engagement
Monetization
- Collaborate with product and business teams to build funnels for loans, cards, and other financial services
- Run experiments to increase conversion rates across financial products Optimize the user journey for LTV while keeping customer experience high
Growth Analytics & Experimentation
- Set up tracking (via Mixpanel, Firebase, AppsFlyer, etc.) to get a clear view of the funnel
- Define and monitor growth KPIs: install-to-activation, DAU/MAU, churn, revenue per
user
- Own and run A/B tests across creative, flows, pricing, etc.
Who You Are
- 4-8 years of experience in
growth, performance marketing
,
or product-led growth
roles in a
B2C app environment - Past experience with
fintech / lending / financial products
is a big plus - Strong analytical chops - you're comfortable with SQL, dashboards, and conversion data
- Hustler with a builder mindset – you move fast, test quickly, and thrive in ambiguity Collaborative - you work well with product, design, engineering, and external partners
Why Join Us
- Be part of a
high-ownership
, founding team - Work at the intersection of
media influence and fintech scale
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