Growth Manager

1 day ago

Gurgaon, Haryana, India HT Digital Streams Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role- App Growth Manager - Financial Services App

Experience:
4-8 years

Function:
Growth / Marketing / Product

Reporting to:
Business Head - Digital Financial Services

About Us

Hindustan Times is one of India's most trusted media brands. We are now expanding into
digital financial services
with a mission to make
access to credit and financial products
simple, transparent, and user-friendly. Our new mobile-first platform will offer users
loans
,
credit cards, credit score tracking, and more
- all from the convenience of their smartphone.

We're assembling a high-energy team of builders, and we're looking for a
Growth Manager
who can help us scale rapidly while keeping users engaged and converting.

Role Overview

As the
App Growth Manager
, you will lead the
acquisition
,
retention, and monetization strategy
for our financial services app. You'll own user growth end-to-end: building funnels, running performance and lifecycle campaigns, optimizing app store presence, experimenting with onboarding, and driving usage through data-driven insights.

Key Responsibilities

User Acquisition

  • Own and optimize all paid and organic acquisition channels (Meta, Google, affiliates, OEMs, app stores, etc.)
  • Design and execute performance marketing campaigns with a sharp focus on CAC and ROI
  • Build referral, influencer, and partnership-led growth loops

User Retention & Engagement

  • Design onboarding and activation flows that convert installs to active users Drive lifecycle marketing (email, push, in-app) to maximize repeat usage Use segmentation and personalization to deepen engagement

Monetization

  • Collaborate with product and business teams to build funnels for loans, cards, and other financial services
  • Run experiments to increase conversion rates across financial products Optimize the user journey for LTV while keeping customer experience high

Growth Analytics & Experimentation

  • Set up tracking (via Mixpanel, Firebase, AppsFlyer, etc.) to get a clear view of the funnel
  • Define and monitor growth KPIs: install-to-activation, DAU/MAU, churn, revenue per

user

  • Own and run A/B tests across creative, flows, pricing, etc.

Who You Are

  • 4-8 years of experience in
    growth, performance marketing
    ,
    or product-led growth
    roles in a
    B2C app environment
  • Past experience with
    fintech / lending / financial products
    is a big plus
  • Strong analytical chops - you're comfortable with SQL, dashboards, and conversion data
  • Hustler with a builder mindset – you move fast, test quickly, and thrive in ambiguity Collaborative - you work well with product, design, engineering, and external partners

Why Join Us

  • Be part of a
    high-ownership
    , founding team
  • Work at the intersection of
    media influence and fintech scale

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